Dashboards and wizards for data analysis

We advise on the integration of digital data in the Google ecosystem (Google Analytics, Looker Studio, Google Ads..) and also outside (other data sources and CRMs) and develop customized data dashboards for analysis and consultation in specific areas such as the following:

  • SEO/SEM
    Beyond the data offered by Google Analytics itself in your environment, we develop custom data analytics dashboards integrating different data sources so that it is easy and fast to obtain and cross-reference data from different sources and media, easily measuring its contribution and cost associated with each lead or sale.
    We can work on it in the Looker Studio environment or other environments.
  • Sales
    Linked to the sales control and management process, we can develop and integrate specific dashboards for sales monitoring both at an individual level (commercial), as well as by zones, departments, product or service areas, etc. also tracking the origin of leads, conversion timings, etc..
  • Operations
    We develop management and statistical dashboards to optimize operational processes. Artificial intelligence can be incorporated into these panels to help identify inefficiencies or optimize processes.
  • eCommerce
    SEO and SEM are especially important for an eCommerce. Here we set up analytics dashboards to closely visualize the origin of organic and paid traffic and its impact on sales, as well as detect possible indexing problems in Google that affect optimal positioning and capture of organic traffic.
    In addition, optionally, we can integrate Artificial Intelligence assistants to monitor traffic drops, sales, etc. in order to react quickly.
  • Finance
    We develop customized dashboards for financial control and monitoring, for example for the control and/or approval of expenses, management and approval of invoices and any other type.
    Artificial Intelligence-based assistance can be incorporated into these to identify behaviors that are out of specific patterns or classify customers based on financial information.

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